![]() ![]() Being a media monitoring expert is our priority. We also cannot neglect Brand24’s online reputation. The risk that, in the meantime, competitors will take over top search engine positions is too high. We simply cannot leave keywords without tracking. It is just the first step.Ĭontent creation, and of course, keywords monitoring. We put a lot of effort into finding them. Looking at our website or blog, you’ll quickly find many keywords related to media monitoring, online reputation, or competitor analysis. During our meetings, we focus on two perspectives: keyword rankings and our brand online reputation. I can reveal that our SEO & Content Team had a meeting about strategic keywords just a few days ago. Schema mark-up is recognised and maintained by major engines such as Google, Bing, Yahoo, and Yandex.At Brand24, we are obsessed with keywords. ![]() Schema mark-up is a code or semantic vocabulary that you can place on your website to help search engines return more informative results for users. There are certain best practices to follow to when choosing the best URL for a page, and when your website has been produced in multiple languages, this is another aspect which requires expert consideration. Creating descriptive, keyword-rich file names in the language your audience speaks is crucial for image optimisation. Search engines don’t only look at the text which is displayed on a page when deciding how relevant the content is to their user, but also use the file names of images as a reference. As such, optimising meta descriptions in the language your audience speaks is vital. Search engines display a portion of a website’s meta description in their search results when it contains the keyword or phrase the user was looking for and is crucial in whether that user decides to click on that result or not. Meta descriptions are crucial for on-page SEO. Heading tags and alt tags can influence ranking in search engines, and therefore need to be optimised correctly. Using all the above data, we benchmark your competitors to get a clear overall picture, and prepare to develop your personalized multilingual SEO strategy. We will analyze each competitor’s monthly traffic, bounce rate, average time spent on site, and sources of website traffic. Competitors’ traffic analysisĬompetitors’ traffic analysis is crucial when it comes to creating a successful multilingual digital marketing strategy. We measure and analyze where your competitors rank against you in each country, language and search engine you are targeting. Why they are ranking for different search terms.Your competitor’s complete backlink profile, and.The types of content attracting the most backlinks.Which websites are the most likely to give backlinks.In-depth backlink analysis across your top competitors gives you valuable information, including: We use the latest tools to identify your competitors’ backlinks in different countries and various search engines. Remember that your competitors’ translations might not be 100% accurate, so always check these keywords or phrases with a native speaker prior to launch. The keywords your competitors are using on their paid adverts and landing pages can be a valuable resource in planning your own multilingual campaign. Knowing who your main competitors are, we conduct on-page SEO analyses including information about keywords and meta descriptions. This allows us to easily compare positions and rankings in your chosen language. We use the latest SEO tools to identify your organic competitors: across different languages, within multilingual search results, and according to ranking.
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