![]() ![]() Adobe is in this market too, and Preseria is suitable for conference presentations. The free LibreOffice and Apache OpenOffice both have the Impress presentation module. Others to check out are Zoho Show, CustomShow, Haiku Deck, SlideDog, Slidebean, Visme, Wink and Emaze. We don’t list these as sales products of course as they are generic but ones to note include Prezi, which we’ve reviewed in Winning Edge Apple’s Keynote is still being updated British firm Sparkol (which sells the VideoScribe whiteboard animation tool) and Google Slides. In presentation, it seems that no one is likely to ever top PowerPoint but the choice of alternatives is good and growing. Also, we’re mainly talking about B2B selling here – web-based content personalisation for consumer retail selling is a very different area. WE’VE LUMPED TOGETHER apps in this category that major in the content side of the sales enablement sector, which seems to be the most common use of the sales enablement term, although it is used in opportunity management as well. PROPOSALS, PLAYBOOKS, PRESENTATIONS, SALES ENABLEMENT You don’t want to invest in something where the plug has been pulled. The warning signs are blogs and tweets that are old, no company address and named executives, and an off the shelf website design. When browsing for apps bear in mind that firms can still stay in business by leaving a website up for a cloud system, but not actually update it. Look out too for consultancies that specialise in sales apps, such as Redspire, a Microsoft Gold Partner and also an ISM partner. A firm called Aragon Research is researching sales enablement software, as do Gartner and Forrester. ![]() Another firm on the up is Seismic, which we picked out last time, and it has acquired Savo, another strong sales enablement player.įor reviews see G2 Crowd, Capterra and the Salesforce AppExchange although they are biased towards US apps. Meanwhile other ambitious players are gathering strength below the giants – notable is Upland Software, which has acquired a lot of companies, most relevant here being Qvidian, the proposals software firm, and RO Innovation, a customer referencing specialist, which itself has bought up Boulder Logic. Last year, one of the big independents, Callidus, succumbed to the call of the giant SAP, and its offerings are now being rebranded as SAP Sales Cloud although there’s still a Callidus website. Salesforce automation is now a $6bn+ market. In our last round-up we noted that this market has been heavily targeted by the enterprise software players, which tend to simply acquire firms to bolster their sales and marketing offerings. ![]() Some CRM systems are though more sales-oriented than others – Zoho for one. Salesforce is the obvious CRM system that has spawned a big add-on app community and these apps simply would not exist if off the shelf CRM systems had all the features needed for organising frontline selling. As usual, we do not include general purpose customer relationship management (CRM) systems although many do include or integrate with a lot of sales enablement and other apps and can also be used for account and opportunity management It has blossomed into a vibrant sector of the software market and we don’t pretend to include all the apps out there – but we do think this is the most complete and up-to-date listing you will find. This is the latest in our listings of software applications that are aimed primarily at the frontline selling process and in particular at B2B sales professionals and their managers.
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